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Research papers

Dilemmas and decision criteria of a research buyer

The paper begins with an overview of the Arab World and some of its main characteristics, followed by a review of research suppliers operating in the Arab World and available research services. On this background the paper enumerates and discusses a...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Erik G. Kristoffersen
June 15, 1987
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Citation

Kristoffersen, E. G. (1987a, June 15). Dilemmas and decision criteria of a research buyer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/dilemmas-and-decision-criteria-of-a-research-buyer


Research papers

How methodologies are adopted to provide internationally comparable results

For many years, a debate has been going on, sometimes heated, other times controlled, about the quality of research that is being carried out in the Middle East and how it compares to that of the larger European countries. Why this should be so owes...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Yiannis Papadopoulos
June 15, 1987
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Citation

Papadopoulos, Y. (1987a, June 15). How methodologies are adopted to provide internationally comparable results. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-methodologies-are-adopted-to-provide-internationally-comparable-results


Research papers

The European information market

In my speech I will try to give a short overview of the main activities of the Commission of the European Communities in regard to the information market and an explanation of the reasons why. During the second part of my speech I would like to make...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Cornelis M. Jansen van Rosendaal
June 15, 1987
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Citation

van Rosendaal, C. M. (1987a, June 15). The European information market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-european-information-market


Research papers

Qualitative research in Europe

The paper comments on qualitative research as it is carried out at present in Europe according to different 'styles'. What is referred to as the "new" qualitative research is discussed and the view expressed that it has emerged from dissatisfaction...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). Qualitative research in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-europe


Research papers

The 'new' qualitative research: The how?

This comment suggests that good research, conducted by competent researchers, will achieve a considerable degree of agreement. It is not, after all, the intention (or the expectation) of the ‘new’ qualitative researchers to come up with...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: ESOMAR B.V.
January 1, 1987
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Citation

B.V., E. (1987a, January 01). The 'new' qualitative research: The how?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-how-


Research papers

The new qualitative technology

A new qualitative technology is developing based upon improved skills, pressure from marketing management and advertising agencies for more useful research data, and the consequent reappraisal of qualitative research techniques. This movement is...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Cooper
January 1, 1987
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Citation

Cooper, P. (1987a, January 01). The new qualitative technology. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-qualitative-technology


Research papers

An alternative viewpoint to the 'new' qualitative research

The discussion about ethics is probably a red-herring. It is difficult to damn an approach to qualitative research following the report of a marriage breaking up through participation in a ‘sensitivity’ group, only one of many group...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). An alternative viewpoint to the 'new' qualitative research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-alternative-viewpoint-to-the-new-qualitative-research-


Research papers

The 'new' qualitative research: The reasons why?

This section contains, first, an introduction to the subject by Peter Cooper. There follows edited versions of three of the five papers from the 1984E.S.O.M.A.R. Rome Congress.

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Cooper
January 1, 1987
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Citation

Cooper, P. (1987a, January 01). The 'new' qualitative research: The reasons why?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-reasons-why-


Research papers

Questionnaire design

This chapter is mainly concerned with the design of structured questionnaires for use in face-to-face interviews. It does not deal with the development of guides for depth interviewing nor with the problems of questionnaires for special populations,...

Catalogue: Consumer Market Research Handbook
Author: J. Marton-Williams
August 1, 1986
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Citation

Marton-Williams, J. (1986a, August 01). Questionnaire design. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/questionnaire-design